Virtual Campus
Education in Sport Management, Sport Marketing, Football Business and Coaching
Sport Management

Sport Management 

The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

  • Esther Vergeer

    A tournament is not just about playing tennis. Its organization, the financial and commercial part, and the way you communicate the event also play a big part. I realized this during the Master; this program gives you all the weapons you need as a manager.

    Esther Vergeer
    Alumnus of the Master in Sport Management - Director, tennis tournament ATP ABN AMRO

The Magazine

Johan Cruyff Institute

Loughborough University named world’s top university for sports-related studies

Eva Aguirre: “It’s important to enhance women’s rugby and give it the value and importance it deserves”

The Fast Track Program for International Sport Management: your bridge to the sports industry

Promises of sport management: a dialogue between students of Johan Cruyff Institute

Johan Cruyff Institute’s Online Master in Sport Management, the best in Europe

“The dual career should be part of the standard services for athletes, just like the dietitian and physiotherapist”

Belén Morán: “Competition and travel are no excuse for not getting a master’s degree”

Barcelona transforms itself once again to take on the organization of the America’s Cup 2024

Olympic spirit at Johan Cruyff Institute’s 2023 graduations