Football Business




David Goldblatt - Master in Football Business in partnership with FC Barcelona

Football business globalization and the war of the sexes

May 19, 2017

Interview with David Goldblatt, historian, sociologist, journalist, broadcaster and lecturer of the Master in Football Business in partnership with FC Barcelona Could you please explain to us your research work […]

El impacto de la era digital en el marketing del fútbol - Johan Cruyff Institute

The Impact of the Digital Age on the Marketing of Football

December 9, 2016

Richard Denton, professor of Sport Marketing at the Johan Cruyff Institute; Steven Adams, Senior Commercial Acquisitions Manager at The FA; and Richard Lamb, International Business Director at FC Internazionale talk about the impact […]

La FIFA presenta su plan 2.0: el futuro del fútbol - Johan Cruyff Institute

FIFA presents its plan 2.0: the future of football

October 28, 2016

The new president and leader of FIFA, Gianni Infantino, presents his management plan to revolutionize the football of the future: greater investment in football, players and fans, promotion of women’s […]