The Game of Two Halves, a UK player welfare company, incorporates Johan Cruyff Institute academic training into its services as a present and future value
Johan Cruyff Institute and The Game of Two Halves have signed a partnership agreement to jointly look after the present and future development of footballers beyond their performance on the pitch. Aware of the need to build a safe environment that goes hand in hand with their sporting careers, the two institutions have agreed to facilitate the academic training of footballers as an essential value in their professional development.
The Game of Two Halves offers a 360-degree service to football players, providing advice on brand, finance, legal, education and employment matters. From now on, the football players represented by this player welfare company will have at their disposal all the academic offer of Johan Cruyff Institute in sport management, sport marketing and sponsorship, football business and coaching. The Game of Two Halves will take care of this education, and will obtain interesting discounts on the price of the course, postgraduate program or master’s degree chosen by the beneficiary. The company’s staff will also be able to benefit from the agreement.
“Player welfare plays such an important role in the holistic development of talented players. The fact that The Game of Two Halves considers the education of footballers to be one of its priorities from the start, shows a shared vision on how we can shape football business and athletes for life,” said Mariël Koerhuis, general manager of Johan Cruyff Institute, in her assessment of the agreement.
“The Game of Two Halves mission, as a dominant player welfare company, is to ensure that the next generation of footballers don’t end up bankrupt within five years of retiring. We envision a football world of financially-secure educated footballers, and to help us deliver this we are extremely proud to announce our agreement as a corporate partner of Johan Cruyff Institute. The name Johan Cruyff conjures up everything that is great about the beautiful game and the Johan Cruyff Institute ethos’ and values mirror ours here at The Game of Two Halves, which is why we can’t wait to get our footballers educated with them,” said Marco Floreale, legal director of the company.