
The Executive Master in Sport Management, which combines online learning with face-to-face sessions, will launch in Montevideo and Bogotá in April 2025, further expanding Johan Cruyff Institute‘s presence in Latin America
Johan Cruyff’s legacy continues to grow with this new Executive Master’s program, designed for sports professionals aiming to become leaders in sport management. The program equips participants with essential tools tailored to the current demands of the industry, focusing on their professional development. Registrations are now open for both programs, in Montevideo and Bogotá.
Comprehensive training for sports leaders
With a total duration of 8 months, the master’s degree combines virtual and face-to-face components. The virtual modules will address Strategic Management, Sport Marketing, and Financial Management, while the face-to-face sessions will cover Sports Law, Sports Facility Management, and a series of seminars titled Sport Industry Insights. These seminars will be led by active professionals from diverse areas of the sports industry, including sponsorship, fan engagement, sports tourism, digital transformation, and children’s soccer management.
The final part of the program is dedicated to a hybrid capstone project, allowing students to either address a real-world problem in the sports industry or work on a case relevant to their professional context.
Academic expansion in Latin America
With this launch, Johan Cruyff Institute continues to expand its academic offerings, staying aligned with emerging trends and the needs of the sports industry. Román Pascual, Commercial Director of Johan Cruyff Institute, stated: “The Executive Master in Sport Management represents a step forward in our mission to provide innovative and high-quality training tailored to the demands of the sports sector. We are committed to bringing our academic programs to more professionals worldwide, equipping them with the tools needed to excel in such a dynamic environment as the sports industry.”
The new program in Montevideo and Bogotá joins Johan Cruyff Institute’s growing academic network in Latin America. In Mexico, the institution offers the International Master’s Degree in Football Business and Management and the Diploma in Sports Marketing and Business. In Peru, the Executive Master’s Degree in Sports Management and Football Business is available.
International recognitions
The academic prestige of Johan Cruyff Institute is reflected in the 2024 SportBusiness International rankings, where the University Master’s Degree in Sports Management Online was recognized as the best in Europe and second worldwide among online programs.