The institution expands its scope with the addition of Kenneth Cortsen and Michael Tuxen Boll as new ambassadors of Johan Cruyff Institute in the Nordic countries of Norway, Iceland, Denmark and the Faroe Islands
Johan Cruyff Institute incorporates two sports management professionals from the Nordic countries to lead actions that will benefit our current educational community and future leaders in sport management. Kenneth Cortsen and Michael Tuxen Boll officially join our network as ambassadors of Johan Cruyff Institute in Norway, Iceland, Denmark and the Faroe Islands, a further step in their already existing relationship with this institution.
Kenneth Cortsen is a regular contributor to Johan Cruyff Institute, as a speaker for the Master in Football Business in partnership with FC Barcelona, and as a consultant and advisor for the final master’s projects of Johan Cruyff Institute Amsterdam. Kenneth, who has a Ms. Sc. degree in Business Economics, MBA in general management and a PhD with emphasis on capitalizing of sports branding, is co-founder of the Sports Management program at the University College of Northern Denmark (UCN), which started its activity in 2009. His research and teaching activities have taken him worldwide to engage in collaboration with entities such as the University of San Francisco, Vlerick Business School, Harvard Business School, University of Northern Colorado, San Diego State University and DIS Copenhagen, and he is also a regular speaker at conferences specializing in sports industry management. With a UEFA A-License, Kenneth has played various roles in the world of football since 2014, such as head coach for the men’s reserves in the Danish club Aalborg BK/AaB; head coach of the women’s team and strategic advisor of the board of the mother club, a position he currently holds along with advisory roles related to professional FAs, leagues, and clubs.
“Johan Cruyff Institute offers a wide variety of relevant and flexible educational programs catered to the dynamic needs of the sports industry.” – Kenneth Cortsen.
“I have come to know Johan Cruyff Institute through my guest lectures and activities in Barcelona and Amsterdam. This gave me insights into their valuable international network of sports business practitioners and academics – says Kenneth Cortsen-. Johan Cruyff Institute blends applicable academic and industry-related know-how with a wide variety of relevant and flexible educational programs catered to the dynamic needs of the sports industry. In addition, Johan Cruyff Institute offers current and potential students a chance to boost their sports business competencies while being associated with a program ranked highly by peers in the industry.”
Michael Tuxen Boll, graduate of the Master in Sport Management Online at Johan Cruyff Institute, with a degree in Sport Industry Essentials from Columbia University and a graduate diploma in Business Administration and Economics from Aarhus University, has worked across different markets of the sports industry in Scandinavia, including Vålerenga Football, Asics and, more recently, as managing director of the Norwegian handball club Ull/Kisa Handball. Michael is currently Sales and Sponsorship Manager of the Danish football club Viborg FF. With a UEFA B license, Michael has also worked as an elite football coach at the Danish top club FC Copenhagen and Aarhus GF.
“I would say that Johan Cruyff Institute emphasizes Nelson Mandela’s statement regarding how education is the most powerful weapon you can use to change the world.” – Michael Tuxen Boll.
“As a proud alumnus, I am happy to be appointed ambassador of Johan Cruyff Institute in the Nordic countries. I started as a student, hoping to improve my knowledge and professional skills within the sports industry, which I did. When you study online you think it will all be impersonal and you’ll have to do it alone, but the professors are great. Since graduating, I have managed to work in various jobs within the sports industry. I would say that Johan Cruyff Institute emphasizes Nelson Mandela’s statement regarding how education is the most powerful weapon you can use to change the world. Being an alumnus of Johan Cruyff Institute has made my dream of being a sports industry professional come true,” adds Michael.