The TRAM Barcelona Open, with the collaboration of the Johan Cruyff Institute, reaches its third edition to consolidate itself as a leading wheelchair tennis tournament
From June 26 to 30, the Real Club de Polo Barcelona will host the third edition of the TRAM Barcelona Open, an international wheelchair tennis tournament that again has the collaboration of the Johan Cruyff Institute.
“This year we have worked on the idea of consolidating the tournament category, ITF2, with the aim of trying to jump to the top category before the fifth edition,” explains José Coronado, director of the TRAM Barcelona Open and former student of the Master in Sport Management at the Johan Cruyff Institute. “This year’s novelties are related to the structure of the tournament and the improvement of the infrastructure. We have incorporated into the staff two new people with a lot of experience in wheelchair tennis and in organizing tournaments, with the aim of expanding and professionalizing the organization. I will be able to deal more directly with the tasks related to management and the relationship with the sponsors. I am convinced that the change will be for the better and it will bring us a leap in quality. The infrastructure that surrounds the tournament has also been improved, so we can offer players greater comfort, as well as a more spectacular image.”
After the success of the previous years, the level of the tournament has risen for the 2019 edition: on the courts, there will be four top-10 and 14 top-20 players, with 16 different nationalities and from four different continents, making sure that, with this line-up, it will be among the world’s best three competitions in this category and an exemplary tournament. “The excitement is still there. There has been a great change since the first edition and the general public has started to relate TRAM Barcelona Open to wheelchair tennis, but the pending issue is still being able to bring more public to the matches and we have to be aware that this is the most long-term and most complicated work,” acknowledges José Coronado.
True to its mission to promote the education for athletes and professionalize the sports industry, the Johan Cruyff Institute will award two study grants for the Postgraduate in Sport Management Online from among the participants in the men’s and women’s categories. Our director, Mariël Koerhuis, will be in charge of announcing the winners during the gala dinner on Saturday, June 29.
The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.Learn more!