Ben Abu and Fernanda Gutiérrez, winning projects of the 2020 Sport Sponsorship MOOC

March 25, 2021

Ben Abu and Fernanda Gutiérrez, winning projects of the 2020 Sport Sponsorship MOOC

Ben and Fernanda, who submitted the two winning projects of the 2020 Sport Spopnsorship MOOC, receive a scholarship to study the Postgraduate Diploma in Sport Sponsorship Online at Johan Cruyff Institute

Every year, Johan Cruyff Institute in collaboration with the Universitat Autònoma de Barcelona offers two scholarships for the best sponsorship activation plans for a Cruyff Court of the Cruyff Foundation presented on the Free Online 2020 Sport Sponsorship MOOC. Ben Abu, of Ghanaian nationality, and Fernanda Gutiérrez, from Mexico, are the winners of the 2020 scholarships to study the Postgraduate Diploma in Sport Sponsorship at Johan Cruyff Institute.

Ben Abu has selected the Ghana Football Federation, and in particular Colts Football, as the focus of his work. According to the jury: “This project is perfectly aligned with the objectives and values ​​of the Cruyff Foundation. In addition, the growth potential of the project and its creative proposal is certainly interesting for both parties. It also shows depth in terms of marketing resources and chronological planning, which helps to understand the rhythm and size of the project.” Ben is “delighted to have won this scholarship. This award will enable me to turn my passion for sport into a profession. I know that studying at this reputable institution will help me acquire the skills to be a good professional in sports,” he says.

“I know that studying at this reputable institution will help me acquire the skills to be a good professional in sports” – Ben Abu

Fernanda Gutiérrez, 19, is passionate about sport and is currently studying talent development and organizational culture at Monterrey Institute of Technology. Her activation plan was for the Frontenis and Pelota Federation, which stood out for the good fit of the selected entity, in terms of values, objectives and the creative idea. According to the selection committee: “The work demonstrates a broad knowledge of the sponsoring entity, its purposes and objectives. In addition, it provides an exhaustive degree of detail, from the considerations, contributions, expected return and even a contractual framework that enables the proposal, and that provides realism and viability.”

“Winning this scholarship is an unbeatable opportunity. I will develop skills that I can apply throughout my life” – Fernanda Gutiérrez

“Winning this scholarship is an unbeatable opportunity. I will develop skills that I can apply throughout my life. I am very grateful to be able to be part of this project and boost my working life along with my passions,” said Fernanda.

POSTGRADUATE DIPLOMA IN

Sport Sponsorship Online

The sports industry is a global business that shares passions and moves significant financial resources. Two conditions that make it unique when deciding to invest in sports sponsorship are a guarantee in conveying communication objectives and brand awareness with clear positioning. With the education of their professionals being a key factor of success, the sports sponsorship and patronage sector tends to greater professionalism.
This Postgraduate Diploma in Sport Sponsorship provides you with the appropriate tools and knowledge necessary for your development as a sponsorship and patronage professional in the sports industry.

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