The jury selected their projects as the winners of the 2024 Sport Sponsorship MOOC, and both will receive a scholarship to enroll in the Postgraduate Diploma in Sport Marketing and Sponsorship Online program at Johan Cruyff Institute
Johan Cruyff Institute and the Universitat Autònoma de Barcelona, academic partner of the University Master’s Degree in Sports Management Barcelona (on-campus and online), offer each year a MOOC in Sport Sponsorship — a massive, open, online and free course. The best projects submitted are eligible for a scholarship for the Postgraduate Diploma in Sport Marketing and Sponsorship Online program at Johan Cruyff Institute. In the 2024 edition, the jury chose to award the projects presented by Aina Moya and Žiga Jug.
Aina Moya: a creative project that combines sport and marketing
According to the jury, Aina Moya’s project demonstrated a strong command and application of the course content, along with creativity in its practical implementation. Additionally, the jury highlighted the thorough development of specific activations and the consideration of the different stakeholders’ interests.
Aina Moya is 26 years old and currently works as an organizer of the Mobile World Congress for Fira Barcelona. She emphasizes the importance of the Postgraduate Diploma in Sport Marketing and Sponsorship Online, which she will pursue thanks to the scholarship, in her professional journey: “For me, this program represents great growth both professionally and personally, as it will allow me to gain key knowledge to continue developing in the world of sport. Thank you to Johan Cruyff Institute for this scholarship and for supporting education in the sports field.”
A graduate in Business Administration and Tourism from Pompeu Fabra University, Aina Moya has a long-standing relationship with sport that dates back to her childhood: “I’ve been connected to football since I was 8 years old. I’ve grown up watching how women’s football has broken barriers and become a true social movement. Over the years, I’ve been able to experience firsthand its evolution and the impact it has on so many people.”
Žiga Jug: an activation plan between Ikea and Cruyff Courts
Žiga Jug’s project proposed a hypothetical partnership between the Ikea brand and Cruyff Courts. The jury highlighted the activation plan and praised its development: “It is a thoroughly analyzed and developed activation plan that offers a realistic approach.”
The jury also valued the inclusion of specific KPIs to measure the project’s success, along with a detailed and well-structured budget and financial plan that helps to understand the overall picture.
Žiga Jug holds a degree in Marketing and is originally from Slovenia, although he currently resides in France. He has over 20 years of extensive experience in the sports business industry, holding various positions in international basketball, from front-office roles to on-court experiences. “ Johan Cruyff Institute MOOC perfectly complements my background in Marketing and my extensive experience in the basketball world,” he says of the course. “I’m grateful to the course organizers for offering me this extended opportunity to deepen my knowledge of the sports business.”
Thus, the Postgraduate Diploma in Sport Marketing and Sponsorship Online at Johan Cruyff Institute becomes a key step in the career paths of Aina Moya and Žiga Jug, equipping them with the tools needed to continue advancing their careers in the sports industry.
