Johan Cruyff Institute will deliver an exclusive training workshop for professionals dedicated to digital transformation as a tool for revenue generation in football clubs, on September 29 in Seville
Johan Cruyff Institute, an academic partner of the World Football Summit since its first edition six years ago, will once again bring academic training to the football industry at WFS Europe, which will be held at the Palacio de Congresos in Seville on September 28 and 29. Digital transformation and new business models for revenue generation in football clubs are the topics for debate that have been chosen on this occasion to continue contributing to the professionalization of the sector.
The WFS Europe kicks off the calendar of events in which Johan Cruyff Institute actively participates throughout the academic year, offering its students and its ever-growing community of alumni the opportunity to come into contact with companies, brands and professionals from the world of sport who are examples of sport management at an international level.
In recent years, Johan Cruyff Institute has given a voice to former professional football players who, recounting their experience as alumni of the institution, have highlighted the importance of academic training as a key element in the development of their sporting careers.
Exclusive workshop for football clubs
In this edition, an exclusive workshop for football clubs will be given by José Luís Beltrán, a professor of our course in Digital Transformation and Revenue Generation and the current digital product manager of FC Barcelona. The session will take place on Thursday September 29, and will be by invitation only. The aim is to provide participants with effective tools to increase the revenue sources of their clubs and to analyze the importance of digital transformation in the implementation of new business models.
In addition, all those interested in learning about our extensive educational offer can visit us at Stand 26 in the Expo Zone, where our sales team will answer all your queries about our training programs in sport management, sport marketing and sponsorship, football business, and coaching. And for those who cannot travel to Seville, our virtual stand will be at your disposal in the WFS app during the days of the event.
Students of the Master in Football Business in partnership with FC Barcelona will have free access to the event, while students of the other programs will have a 50% discount.
