Johan Cruyff Institute joins Global Soccer Conclave 2021 as knowledge partner

July 22, 2021

Johan Cruyff Institute joins Global Soccer Conclave 2021 as knowledge partner

Johan Cruyff Institute will bring its expertise in the football industry as a knowledge partner of Global Soccer Conclave 2021, the virtual event that will delve into the management of Indian and African football and its international projection

Johan Cruyff Institute is joining the Global Soccer Conclave 2021 line-up as knowledge partner of an event focused on the Indian and African football industry that will bring together national and international organizations, federations and industry experts to discuss the roadmap that will define the football of the future.

The event will take place on September 5-7 in virtual format and will feature interviews and presentations on topics such as: fan engagement; the Internet of Things (IoT); merchandising, ticketing and franchising; infrastructure and equipment in football; content and communication; scouting and talent development; the use of technology for performance improvement; talent management; and women’s football.

Johan Cruyff Institute will contribute through the participation of two expert speakers in a one-hour session entitled ‘The strategic management of the football of the future: how to improve revenues and sustainability‘, and its general manager, Mariël Koerhuis, will attend an interview to explain how the institution trains future leaders of the sports industry as an academic legacy of Johan Cruyff.

“Johan Cruyff Institute has been educating sports professionals from India and Africa for many years. Now, it is especially meaningful for us to contribute our experience and knowledge in football business to developing football ecosystems in the region, through a platform such as Global Soccer Conclave,” says Mariel Koerhuis.

Global Soccer Conclave is presented as a unique educational platform to ensure the holistic engagement of football clubs, federations, educational institutions, brands and sports-tech companies that are committed to improving the football industry. The conclave aims to bridge the gap between developed and developing football ecosystems through the transfer of knowledge and resources to help create a roadmap for the future.

The collaboration of Johan Cruyff Institute and Global Soccer Conclave will extend beyond the days of the event, with the programming of an exclusive webinar entitled ‘Fan engagement and digital marketing‘. “Johan Cruyff Institute is the ideal provider of knowledge on the different facets necessary for the creation of a football business ecosystem. The institution offers a unique combination of learning method, research and professional practice within its pool of experts, with its core values being pragmatism and optimism, which is a clear indication of its contribution to the advancement of the developing football ecosystem,” explains Shalini Maheshwari, executive director of Global Soccer Conclave.

Students and alumni of Johan Cruyff Institute will have the opportunity to access Global Soccer Conclave content with special discounts. All information can be found on the virtual campus and the Alumni Cruyff Institute platform.


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