Johan Cruyff Institute, with the sports industry of Cali

July 25, 2022

Johan Cruyff Institute, with the sports industry of Cali

The sports industry meets in Cali to identify challenges and trends, at a congress in which Johan Cruyff Institute, the Escuela Nacional del Deporte and the Universidad San Buenaventura will participate as academic partners

On July 28 and 29, the headquarters of the Escuela Nacional del Deporte at Cali (Cali National School of Sport) will bring together international experts from the sports industry to share knowledge on the latest trends in the sector. The Escuela Nacional del Deporte, Johan Cruyff Institute and the Universidad San Buenaventura will participate as academic partners of the event, which expects to gather around 400 attendees linked to sports federations and organizations, leagues, amateur and professional clubs, representation agencies, technology companies and professionals from the fitness and health industry.

Sport, understood not only as a source of health and competition but also as an entertainment activity, has been transformed into a consumer product tirelessly promoted by the media and marketing and communication companies. Sports activities, entities and athletes themselves become brands and are offered in leisure and commercial exploitation formats.

Johan Cruyff Institute will have a stand at the event with all the information on our academic prograns, 100% applied to sport

Cali has become the epicenter of important national and international sporting events in different sports disciplines, which has earned it recognition as the Sports City of America. It is an unbeatable setting for a congress that will offer attendees the best information and an insight into best practices on topics as diverse as technology applied to high performance, digitalization, the metaverse, fan engagement, the fitness business, nutrition, esports and big data.

Johan Cruyff Institute will have a stand at the event, where our international agent Mauricio Monroy will receive all those interested in learning about our academic programs and teaching methodology, 100% applied to sport. Our students and alumni will be able to obtain a 30% discount to access the event, which can be requested by sending an email to colombia@cruyffinstitute.org.

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