Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

September 23, 2020

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Johan Cruyff Institute welcomes the students of the 2020-21 academic year in Amsterdam and Barcelona, starting a new academic season full of new ideas and projects

In this academic year 2020-21, Johan Cruyff Institute will welcome more than 600 students from all over the world who, whether studying in on-campus, blended or online mode, have chosen this institution to get academic training and be able to make a difference in the sports industry.

On September 2, Johan Cruyff Institute Amsterdam held its kick-off at the Frans Otten Stadium for the students of the Master in Sport Management and Master in Coaching. On September 22, the opening ceremony of the third edition of the Master in Football Business in partnership with FC Barcelona was held at Camp Nou, and the students enrolled in the Official Master’s Degree in Sport Management, the Master in Sport Management Blended, the Postgraduate Diploma in Sport Management and the Postgraduate Diploma in Sport Marketing started their programs in mid-September.

With the hope of sharing and enjoying the good atmosphere that has always characterized the start of the academic year at Johan Cruyff Institute, the institution prepared different activities that allowed us to maintain the essence of our usual welcome events at the start of another special year following the indications of the health authorities. “We were really looking forward to having the new students with us. The whole team has worked hard to ensure that our campus meets all the required safety measures and we are ready for another great year of training future leaders in sport management,” says Sanne Kleijwegt, team leader of Johan Cruyff Institute Amsterdam.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Johan Cruyff Institute Amsterdam welcomes its students (splitted into several groups) of the 2021-21 academic year.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Time to know the staff members, professors and classmates.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Team dynamic with new colleagues.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

The students in Amsterdam listen with attention to the words dedicated to them by the director of the Johan Cruyff Institute, Mariël Koerhuis, through a video.

The doors of Johan Cruyff Institute are open to all the new students, giving them access to a large global community of sports people willing to give their best to develop their careers in this exciting industry. A community in which, in the words of the general manager of Johan Cruyff Institute, Mariël Koerhuis, “more than 300 sports entities, composed of federations, clubs, companies and agencies, partner with us to create knowledge and establish connections within the sports industry worldwide. It is an industry that is being challenged right now, and that makes it even more exciting. Our goal is to prepare a new generation that will make a difference in the sport business.”

There is only one way to do this, as the academic director of Johan Cruyff Institute, Victor Jordán, reminds us: “You have to prepare from the first minute to win matches. It is going to be an intense year, with a lot of learning in the classroom, but not only there. The experience of working together with new colleagues, teachers and guest speakers allows you to build a very interesting professional network, as does attending industry events. Everything contributes to helping you better understand the market and make your experience with us even more valuable.”

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Ignacio Mas-Bagà, Mariël Koerhuis and Jordi Argemí, with the students who could attend the opening ceremony of the Master in Football Business in partnership with FC Barcelona.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Ignacio Mas-Bagà, director of the master’s degree; Mariël Koerhuis, general manager of Johan Cruyff Institute, and Jordi Argemí, director of FC Barcelona, at Camp Nou.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Mariël Koerhuis.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Ignacio Mas-Bagà.

Johan Cruyff Institute opens its doors to a new generation of students aiming to make a difference in the sports industry

Jordi Argemí.

Johan Cruyff Institute remains faithful to the mission that its founder, Johan Cruyff, once outlined based on his particular way of seeing the world  and the values that defined him as a person and were present in all his actions— optimism, pragmatism, intuition and common sense. “We are eager and prepared to offer all our students and staff a learning environment that is rich in experiences and safe,” says the director.

INFORMATION ON

Academic Programs

On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry. Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program.

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