Latest News


Cruyff Sport Talks in Brazil for the first time - Johan Cruyff Institute

Cruyff Sport Talks in Brazil for the first time

August 21, 2017

Johan Cruyff Institute organized Cruyff Sport Talks, a day of sport marketing and networking, in Sao Paulo with the collaboration of multinational BDO The director of UFC Brazil (Ultimate Fighting […]



All you need to know about Sport Sponsorship - Johan Cruyff Institute

All you need to know about Sport Sponsorship

July 20, 2017

In a world of co-creation and cooperation, why do 57% of the Sponsorship Managers ask exclusivity? The ‘Sponsorship 360 for a Changing World’ program aims to provide students with an […]

More women in power - Johan Cruyff Institute

More women in power

July 14, 2017

Karen Ephraim, professor of the Master in Coaching, represents Johan Cruyff Institute at the symposium ‘Women in Football: Development, Opportunities and Challenges’, held in Utrecht Statements such as ‘there is no […]