Johan Cruyff Institute, sponsor of The Cup 2023
July 14, 2023
The Cup, which will be held from August 17 to 20 in Pineda de Mar, reaches its seventh edition with Johan Cruyff Institute as one of its sponsors As an […]
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Johan Cruyff Institute, once again supports TRAM Barcelona Open
May 29, 2023
The TRAM Barcelona Open 2023, which in its sixth edition reached the highest category of international wheelchair tennis (ITF1), awarded two scholarships to study Johan Cruyff Institute’s Postgraduate Diploma in […]
Johan Cruyff Institute brings digital transformation in sport to Galicia Sportech Congress
May 26, 2023
José Luis Beltrán, professor of Johan Cruyff Institute’s Digital Transformation and Revenue Generation course and current digital product manager at FC Barcelona, will give a presentation on June 13 in […]
Johan Cruyff Institute and CM.Com Circuit Zandvoort join forces to promote talent development in sport management
May 17, 2023
Johan Cruyff Institute and CM.Com Circuit Zandvoort announce a collaboration agreement to promote the exchange and development of talent and opportunities in sport management In its role as an academic […]
‘The application of technology in sport is absolutely key’
April 19, 2023
Mariël Koerhuis, general manager of Johan Cruyff Institute, shares her vision on the importance of the application of technology in sport at the Tech Talks of Barcelona Sports Hub A […]
Francisco Ventosa and Erika Vicente, winners of the 2022 Sport Sponsorship MOOC
March 27, 2023
The jury chooses their projects as the winners of the 2022 Sport Sponsorship MOOC, so both will receive a scholarship to study the Postgraduate Diploma in Sport Marketing and Sponsorship […]
The fan experience in the new Espai Barça, under study at Johan Cruyff Institute
March 24, 2023
Students of Johan Cruyff Institute’s Master’s Degree in Sport Management, both University and Blended, face the challenge of how to improve the fan experience with the new Espai Barça and […]
Johan Cruyff Institute at the VI Forum of the Americas: Sport for Development and Peace
March 20, 2023
Mariël Koerhuis, general manager of Johan Cruyff Institute, will give a presentation at the VI Forum of the Americas: Sport for Development and Peace on the latests consumer trends in […]
Boosting fan engagement: the challenge of Baxi Manresa in the Company Project
March 14, 2023
The students of the University Master’s Degree in Sports Management propose to Baxi Manresa actions to improve the fan experience and attract more people to the Nou Congost, enhancing fan […]
