June 14, 2023
Students of the Blended Master in Sport Marketing and Management (Barcelona) analyze the sponsorship strategy of Girona FC and face the challenge of proposing new alliances and activations within the […]
May 17, 2023
Johan Cruyff Institute and CM.Com Circuit Zandvoort announce a collaboration agreement to promote the exchange and development of talent and opportunities in sport management In its role as an academic […]
April 19, 2023
Mariël Koerhuis, general manager of Johan Cruyff Institute, shares her vision on the importance of the application of technology in sport at the Tech Talks of Barcelona Sports Hub A […]
March 27, 2023
The jury chooses their projects as the winners of the 2022 Sport Sponsorship MOOC, so both will receive a scholarship to study the Postgraduate Diploma in Sport Marketing and Sponsorship […]
March 24, 2023
Students of Johan Cruyff Institute’s Master’s Degree in Sport Management, both University and Blended, face the challenge of how to improve the fan experience with the new Espai Barça and […]
March 20, 2023
Mariël Koerhuis, general manager of Johan Cruyff Institute, will give a presentation at the VI Forum of the Americas: Sport for Development and Peace on the latests consumer trends in […]
March 14, 2023
The students of the University Master’s Degree in Sports Management propose to Baxi Manresa actions to improve the fan experience and attract more people to the Nou Congost, enhancing fan […]
March 10, 2023
Mariël Koerhuis, general manager of Johan Cruyff Institute, will bring the mission of Johan Cruyff Institute and the importance of dual careers for athletes to the EuroHockey Equally Amazing Executive […]
February 27, 2023
Graduates and (former) staff members will celebrate the Cruyff Academic Legacy at the Cruyff Alumni Meeting on March 17 in Amsterdam, to reconnect for the future and discuss on diversity […]
