The jury chooses their projects as the winners of the 2022 Sport Sponsorship MOOC, so both will receive a scholarship to study the Postgraduate Diploma in Sport Marketing and Sponsorship Online at Johan Cruyff Institute
Every year, Johan Cruyff Institute and the Universitat Autònoma de Barcelona, the academic partner with which we teach the University Master’s Degree in Sport Management on-campus and online, deliver a free Sport Sponsorship MOOC, a massive open online course, in which participants are invited to presen an activation plan for a Cruyff Court of the Cruyff Foundation. The best submissions are awarded a scholarship to study Johan Cruyff Institute’s Postgraduate Diploma in Sport Marketing and Sponsorship Online. In the 2022 edition, the jury decided to award the projects presented by Francisco Ventosa and Erika Vicente.
Francisco Ventosa’s proposal aims to join his project to the Real Betis Balompié Foundation, an organization that he says “shares with the Cruyff Foundation, the activation of social projects through sport and the same target audience.”. In this case, the Johan Cruyff Institute jury particularly valued “the important effort made in the contextualization of the reality of the two brands, the planning of interesting and disruptive activations that give the work an exceptional value, and the exposure of strengths and weaknesses and a rigorous cost analysis.”
Francisco Ventosa is from Madrid but currently lives in Pontevedra, has studies in administration and finance, and specialized professional training in production, design and audiovisual communication, as well as marketing and communication, the sector in which he is currently working, collaborating with various media and digital channels in the world of culture and sport. Francisco is looking forward to taking advantage of the scholarship to have new opportunities in the field of sport marketing and management.
“I took Johan Cruyff Institute’s Sport Sponsorship MOOC as a personal challenge; I am convinced that it will be a key that will open many doors for me in the future” – Francisco Ventosa
“I took Johan Cruyff Institute’s Sport Sponsorship MOOC as a personal challenge to try to win the scholarship that gives access to the postgraduate program, a path through which I can specialize in the area of sport management and marketing and which, in turn, offers me an opportunity for development in a field that is closely linked to my personal and professional interests. I am convinced that it will be a key that will open many doors for me in the future,” says Francisco.
24-year-old Erika Vicente, from Mexico, chose the Mattel brand, an American company dedicated to the manufacture and distribution of toys, as the sponsor of a Cruyff Court. For her activation plan, Erika proposes the development of a line of toys with the image of the Cruyff Foundation with the profits given to the Foundation so it create more Cruyff Courts and projects for children with disabilities. The Johan Cruyf Institute jury valued very positively “the detection of the opportunity by Mattel. Its coherence in the mission, vision and values make it a very interesting project for Cruyff Courts. In addition, the proposal of prototypes and specific products help to ground the project and to imagine its implementation. Another great value of the work is its analysis of budgets and needs for a realistic execution of the plan.”
“Winning the scholarship is an invaluable tool for the development of my dreams” – Erika Vicente
According to Erika, who is currently doing a degree in administration at the National Autonomous University of Mexico (UNAM) and an internship at the National Commission for Physical Culture and Sport (CONADE), “winning the scholarship is an invaluable tool for the development of my dreams. Sport has been fundamental in my life; I did rhythmic gymnastics for five years and then I switched to competitive cycling, participating in the project of an amateur team that allowed me to gain experience in project management and public relations. I am proud to have won this scholarship,” says Erika.
