Sport Management
- Johan Cruyff Institute’s Master in Sport Management Online, No. 1 in Europe and No. 2 in the World
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
Sport Marketing
21-10-2026
Johan Cruyff Institute participates as a Learning Partner in a new edition of SPORTBIZ EUROPE
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective.”
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
Football Business
- Johan Cruyff Institute and the Venezuelan Football Federation (FVF) announce partnership to professionalize the football industry
- “Football Combine Segovia 2026 is a way of building a bridge between the Americas and Europe for sporting talent”
- Keegan Wasserfall, CEO of Cape Town City FC: “Education is essential if we want to improve sport in Africa”
Coaching
- Bram Lomans: “The best learning happens when students tackle real challenges from the sports industry”
- Sam Parfitt, CEO and founder of The True Athlete Project: “Sport has enormous potential to transform the lives of millions of people”
- Cruyffian Coaching: Building effective study coaching for student-athletes together
Latest News
The agreement will make international football management and administration programs more accessible to professionals and individuals interested in developing their careers in the sports industry. Inspired by Johan Cruyff’s philosophy […]
Johan Cruyff Institute celebrated the graduation of its online programs, highlighting the students’ dedication and camaraderie and taking pride in continuing to educate professionals in the sports industry. Espacio IMO […]
Johan Cruyff Institute’s sports talent development platform, Step Day, held its ninth edition, bringing together students, companies in the sports sector, and industry professionals. Ileana Alberto, Careers & Alumni Manager […]
On Thursday, October 1, Cruyff Alumni and former elite athletes Myrthe Schoot, Stan Pijnenburg and Melissa Wijfje officially opened the Cruyff Education Hub at Sportcentrum Papendal. During the opening, Bram […]
























