Sport Management
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
- Johan Cruyff Institute: how to develop talent in Sport Management
- Why sport business is a great entry point into the sports industry
Sport Marketing
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
Coaching
- Cruyffian Coaching: Building effective study coaching for student-athletes together
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States.”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
Latest News
Johan Cruyff Institute will award scholarships to Dutch clubs PSV and AZ, which will compete in the upcoming edition of the Johan Cruyff Shield. Guided by its motto, Creating Space, […]
Brendan Teeling, Zachary Ellis-Hayden, Amal Chauhan, and Ashley Gooch are the Canadian sports professionals awarded scholarships to further their development in the sports industry beyond the pitch. “We are proud […]
The 2026 academic year came to a close at Johan Cruyff Institute with its graduation ceremony in Barcelona, a special occasion to celebrate the achievements of its students and the […]
The award recognizes Johan Cruyff Institute’s track record and contribution to the specialized education of professionals in the sports industry. The award ceremony took place at the Mirador Building in […]
























