Sport Management
- Why sport business is a great entry point into the sports industry
- Melissa Wijfje: “I feel I can add value by helping other athletes find a purpose and understand that it’s truly possible to combine sport and studies”
- Cruyff Education Hub in Papendal: where sport and personal development come together
Sport Marketing
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
Football Business
- Football Business: reading the game to manage the industry
- Johan Cruyff Institute and World Football Summit announce a new edition of their Scholarship Program to promote female leadership
- Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”
Coaching
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States.”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Latest News
The award recognizes Johan Cruyff Institute’s track record and contribution to the specialized education of professionals in the sports industry. The award ceremony took place at the Mirador Building in […]
Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry The program offers six training […]
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, […]
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Based […]
