Sport Management
- Johan Cruyff Institute: how to develop talent in Sport Management
- Why sport business is a great entry point into the sports industry
- Melissa Wijfje: “I feel I can add value by helping other athletes find a purpose and understand that it’s truly possible to combine sport and studies”
Sport Marketing
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
Football Business
- Football Business: reading the game to manage the industry
- Johan Cruyff Institute and World Football Summit announce a new edition of their Scholarship Program to promote female leadership
- Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”
Coaching
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States.”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Latest News
The 2026 academic year came to a close at Johan Cruyff Institute with its graduation ceremony in Barcelona, a special occasion to celebrate the achievements of its students and the […]
The award recognizes Johan Cruyff Institute’s track record and contribution to the specialized education of professionals in the sports industry. The award ceremony took place at the Mirador Building in […]
Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry The program offers six training […]
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, […]
