Johan Cruyff Institute joins the São Paulo Corporate Games 2023 from the academic side of things, with discounts for employees and staff of all participating companies in all our courses, postgraduate and master’s degrees in sport management
The Corporate Games, the largest multi-sport and team building event for companies and organizations around the world, comes to Brazil in 2023. The city of São Paulo will become the capital of sport from August 24-27, in a unique combination of competition, business and tourism. Johan Cruyff Institute will be academic partner of the event, promoting continuous training in the business world, a key element not only in the personal development of the individual but also for the benefit of the company or organization where they perform their functions.
With 34 years of history since the first edition held in San Francisco in 1988, the Corporate Games have been growing and consolidating over time: 31,000 companies and organizations and more than one million participants have participated in previous editions that have passed through 38 countries and 101 cities. In 2023, the most corporate and global multi-sport event visits São Paulo with 16 sports represented, four of them esports, and will be organized by the agency Ecorp Hub. Its CEO, Davis Tenorio, who is also the international agent of Johan Cruyff Institute in Brazil, assures that “we are very proud to have Johan Cruyff Institute as academic partner of the São Paulo Corporate Games 2023. More than a sporting event, it is a cause that seeks to promote the corporate well-being of employees through the practice of sport and physical activity. There is a total synergy with the values represented by Johan Cruyff Institute, bringing academic learning and professional development from the sports industry to the corporate environment.”
“There is a total synergy with the values represented by Johan Cruyff Institute, bringing academic learning and professional development from the sports industry to the corporate environment” – Davis Tenorio, CEO of Ecorp Hub
Thanks to the collaboration agreement, Johan Cruyff Institute will offer all employees and staff of participating companies a 10% discount on courses and specialized diplomas, and a 20% discount on all postgraduate and master’s degree programs, until August 30, 2023. Also included is free access to MOOCs and open webinars organized by the Institute and the possibility of organizing a study trip to Barcelona to learn about the sports industry and sport sponsorship success stories, looking at aspects of sponsorship strategy, activation and measurement.
“It’s a pleasure to offer training facilities and support causes we believe in and, particularly at this edition, in which our international agent in Brazil and graduate of our Master in Sport Marketing and Sponsorship, Davis Tenorio, CEO of the company organizing the event in São Paulo, is participating” – Cristina Palés, marketing manager of Johan Cruyff Institute
“We are delighted to be part of a new edition of the Corporate Games,” says Cristina Palés, marketing manager of Johan Cruyff Institute. “Teamwork and the idea of making an effort in search of collective success form part of our principles as an academic institution specialized in sport management. It is, therefore, a pleasure to offer training facilities and support causes we believe in and, particularly at this edition, in which our international agent in Brazil and graduate of our Master in Sport Marketing and Sponsorship, Davis Tenorio, CEO of the company organizing the event in São Paulo, is participating.”
After hosting the World Cup in 2014 and the Olympic Games in Rio in 2016, Brazil is now hosting what are known as the most important corporate Olympics in the world. “The World Cup and the Olympic Games were a great experience and a lot of learning for all of us who work in the sports industry. Now, once again, we have the opportunity to deliver a great sporting event and feel more empowered with the knowledge gained to provide a unique and memorable experience for the participants,” says Davis Tenorio.
