Johan Cruyff Institute and Cruyff Football join forces at Soccerex Europe 2024

February 19, 2024

Johan Cruyff Institute and Cruyff Football join forces at Soccerex Europe 2024

Representatives of Johan Cruyff’s academic and football legacies will share a stand at Soccerex Europe 2024, which will be held for the fist time at the Johan Cruijff ArenA in Amsterdam since its last European edition in 2019

After a wait of almost five years, Soccerex returns to Europe in style for its 28th edition, this time at the iconic Johan Cruijff ArenA, home stadium of the legendary AFC Ajax and the Dutch national football team. The event, one of the world’s leading football industry congresses, will be held on May 30 and 31 and will feature Johan Cruyff Institute, Johan Cruyff’s academic legacy, and Cruyff Football, his football legacy, sharing a stand in the expo area.

Soccerex Europe will bring together the major players in European and world football in a European city (Amsterdam) for the first time, when the Portuguese host town of Oeiras was followed by a five-year hiatus of congresses in Miami (Florida), interrupted only by two virtual editions as a result of the Covid pandemic.

After a record-breaking event last November in Miami, which attracted over 1,500 delegates from more than 60 countries, Soccerex Europe 2024 will be the focus of attention in Amsterdam, shortly before the start of the European Championship in Germany. More than 70 top-level speakers representing clubs, leagues, federations, associations and governing bodies will take part in a full agenda of content that will include discussions on performance, technology, infrastructure, finance, the organization of major competitions, fan engagement, athlete development, academies, TV rights and data analytics, among other topics.

As an international business school whose mission is to professionalize the sports industry through the teaching of a management style based on the excellence and practical vision characteristic of its founder, Johan Cruyff Institute offers athletes, former athletes, active professionals and people who want to focus their professional careers on the world of sport information about all its more than 90 programs in sport management, sport marketing and sponsorship, football business, coaching and leadership. An offer that ranges from specialized courses and diploma programs, to postgraduate courses, master’s degrees and executive and tailor-made training.

Cruyff Football represents the football legacy of Johan Cruyff, an initiative that aims to take football to another level, making the methodology and tactical concepts that define Johan’s style of play available to everyone, both players and coaches alike, of all ages and levels.

All students, former students and staff of Johan Cruyff Institute will receive a 50% discount on the price of tickets to the event. Information regarding the promotional code is available on the virtual campus and on the Cruyff Alumni platform. In the case of Cruyff Football, the same 50% discount is available to all Cruyff Football Hub subscribers and former subscribers.


Football Business Online

The main objective of the Master in Football Business Online is to educate you in the proper use of the business management tools of organizations linked to football, as well as to provide you with an extensive and updated knowledge about the football industry. We will analyze the main theories and practical cases, allowing you to visualize the behaviour of the football industry in all its areas.

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