Sport Management
- Cruyff Education Hub in Papendal: where sport and personal development come together
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport Management: How to choose the right specialization and education based on your professional profile
Sport Marketing
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
Football Business
- Johan Cruyff Institute and Premier Soccer Leagues Canada launch a new edition of their successful scholarship program
- Sports Education Forum 2026: Ideas, Trends, and the Dialogue Shaping Global Sport
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States.”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Latest News
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, […]
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Based […]
Over 70 representatives from Cruyff Education attended the premiere of “Cruyff”, a new four-part documentary about the legendary footballer Among the attendees were icons from the football world, as well […]
Two representatives from UAARE visited the Cruyff Education Hub in Heerenveen to learn more about how it operates, the educational pathways it offers, and its partnerships with academic institutions As […]
























