Sport Management
10-09-2026
Johan Cruyff Institute’s Master in Sport Management Online, No. 1 in Europe and No. 2 in the World
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
- Johan Cruyff Institute: how to develop talent in Sport Management
Sport Marketing
- Aina Moya and Ziga Jug, winners of the 2024 Sport Sponsorship MOOC
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sport sponsorship industry”
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
Coaching
- Sam Parfitt, CEO and founder of The True Athlete Project: “Sport has enormous potential to transform the lives of millions of people”
- Cruyffian Coaching: Building effective study coaching for student-athletes together
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States.”
Latest News
A new academic year begins at Johan Cruyff Institute, bringing with it a new generation of students joining an international community united by a shared passion: sports and its professional […]
The 2026 SportBusiness Global rankings recognize Johan Cruyff Institute’s Master’s Degree in Sport Management Online as the No. 1 program in Europe and the No. 2 program in the world […]
Johan Cruyff Institute will award scholarships to Dutch clubs PSV and AZ, which will compete in the upcoming edition of the Johan Cruyff Shield. Guided by its motto, Creating Space, […]
Brendan Teeling, Zachary Ellis-Hayden, Amal Chauhan, and Ashley Gooch are the Canadian sports professionals awarded scholarships to further their development in the sports industry beyond the pitch. “We are proud […]
























