Johan Cruyff Institute extends its partnership with World Football Summit as Academic Partner for 2020, reinforcing its commitment to professionalize the football industry together with one of the most prestigious summits worldwide
Johan Cruyff Institute is proud to announce the renewal of its partnership as Academic Partner of World Football Summit for 2020. We have been part of this prestigious summit since the very beginning, hosting one of their panels at the flagship event in Madrid, bringing to stage big names like Jorge Valdano, Roberto Martínez, Christian Karembeu or Shabnam Mobarez, among others. In 2019, Johan Cruyff Institute joined World Football Summit in its international expansion as part of the World Football Summit Asia Expo Area and next year we’ll take a step further.
Johan Cruyff Institute will be Academic Partner at World Football Summit Africa, World Football Summit Asia and World Football Summit 20. In the fifth edition of the event in Madrid, we will once again host a panel which will be focused on underlining the need for professional athletes to continue with their academic education in order to face the challenges of life after sport.
This has been the main principle of our institution founded by football legend Johan Cruyff, an inspiring leader and one of the most influential figures in the recent history of sport. Johan firmly believed that no one was better suited to serve the best interests of sport than someone with the heart of an athlete, but he was also convinced that in order to fulfill that role athletes needed to improve their education.
Cristina Palés, marketing manager of Johan Cruyff Institute, wants to highlight that “we are delighted to renew our agreement with World Football Summit as an Academic Partner for another year. We are committed to the professionalization of the football industry through educational training, and being part of a forum like the one provided by World Football Summit is key to bring our mission and vision to this industry in constant change and growth.”
Football legends Edwin van der Sar, currently CEO at Ajax FC; Michael Reiziger, Headcoach at Young Ajax, or Gianluca Vialli, current delegation chief of Italian National Football Team, are among our alumni. So is Daniel Martin, currently serving as Group Chief Financial and Operations Officer at Al Jazira Sports Club who says that “completing the Masters in Football Business in partnership with FC Barcelona assisted me greatly in securing a new role back in the Football business with a club. Not only did I return to the industry with an enhanced skillset due to the world class teaching and latest industry insights learned on the course but I also added further credibility to my CV in the eyes of existing leaders in the sport as well as an enhanced network to reach out to when trying to secure the right opportunity.”
In an ever-changing sports industry with a growing demand for new career specialisations, Johan Cruyff Institute has strived in becoming one of the leading institutions in sport management by constantly incorporating new programmes to their syllabus. Some of them are:
- Leadership in Sport Organizations
- Innovation and Enterpreneurship in Sport Organizations
- Strategic Planning in Football
- Data Analytics in Sport
- Corporate Social Responsibility in Sport
- Human Resources in Sport
- Governance in Sport
- Sport Media
- Football Science
- Football Sociology & CSR
- Financial Planning in Sport
- Football Economics
- Football History & Politics
- Introduction to the Football Business
- Digital Marketing in Sport
- Sport Sponsorship I: Strategy
- Sport Sponsorship II: Activation and Measurement
All the information regarding the different programs in Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching will be available at the Johan Cruyff Institute stand in the World Football Summit Expo Area in Durban, Malaysia and Madrid.
Marian Otamendi, Director of World Football Summit, is excited to renew the agreement as well and continue this long-term partnership: “We are thrilled to be once again working with one of the leading academic organisations in the industry. We have been on this journey together since the very beginning of World Football Summit, and to continue growing alongside them fills us with excitement and gratitude.”
- The legacy of Johan Cruyff, among the main events of the World Football Summit
- Johan Cruyff Institute, with Women’s Football at the World Football Summit
- Johan Cruyff Institute establishes itself as Academic Partner of WFS17
- The Legacy of Johan Cruyff will have presence at WFS17
- Johan Cruyff Institute leads debate on football management at the WFS17
- Johan Cruyff Institute, at WFS’18 with Roberto Martínez, Jorge Valdano, Vítor Baía and Estela Santos
- Johan Cruyff Institute back at WFS 2019
- What do professional football players want to be when they grow up?
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