New specialized diplomas online from Johan Cruyff Institute

Johan Cruyff Institute launches its new specialization diplomas in the management of the sports industry, focused on sport sponsorship, sport marketing, sustainability in sport, sport management and football business

Johan Cruyff Institute expands its online portfolio including 5 new online academic programs that will allow participants to focus on a specific area of interest with a duration ranging from 20-35 weeks to several months depending on the specialization.

The specialized online diplomas available are

1. Specialized Diploma in Sport Management Online

 
It includes the modules:

• Strategic Management
• Financial Management
• Facilities Management
• Leadership or People Management (electives)

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2. Specialized Diploma in Sport Marketing Online

 
It includes:

• Digital Marketing
• Sport Marketing
• Events Management
• Fan Engagement

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3. Specialized Diploma in Sport Sponsorship Online

 
Focused on:

• Digital Marketing
• Sport Sponsorship I. Strategy
• Sport Sponsorship II. Activation and Measurement

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4. Specialized Diploma in Sustainability in Sport Online

 
It comprises three topics:

• Strategic Management
• Corporate Social Responsibility in sport entities
• Sustainability in sport

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5. Specialized Diploma in Football Business Online

 
It includes the topics:

• Digital transformation and revenue generation in football
• Introduction to the Football Business
• Commercial Management in Football
• Fan Engagement

More information