Objectives

• To understand the contemporary issues facing different areas of football.
• To learn the specifics of the markets that are part of the global industry.
• To promote discussion of the global football business.

Learning outcomes

With Football Industry Insights, students are expected to develop a more in-depth understanding of the diverse operations in football and the different issues that affect each different reality. This will prepare students to interact and perform better when working in the industry after having had access, through experienced professionals, to further information about the current state of the business.

Aimed at

The program is aimed at those who wish to acquire in-depth and up-to-date knowledge directly from key professionals in the industry who will discuss a variety of relevant and contemporary issues about the football business.

It is especially suitable for you if:

• You're an (ex-)athlete and need an overview of the current state of the football business.
• You're working in the area of business and/or sport, and want to acquire a greater knowledge of the management in different sectors of football.
• You're a lover of the world of football and want to learn more about the management and business of football.

Admission requirements

A B2 level of English is highly recommended. All panels will be in English, therefore participants need to have the conditions to absorb the content and interact with others.

Academic certification

Certificate for the program Football Industry Insights from Johan Cruyff Institute.

Faculty

The teachers of this program are key sport business professionals. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.

Student services

Virtual campus

As a student of the Football Business Insights program, you'll have exclusive access to the learning platform that will allow you to track your academic progress 24 hours a day from anywhere in the world. The virtual campus provides a collaborative environment between professors and students for sharing e-mails, chats, videos, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You'll have a wide range of tools at your disposal to make your learning experience interactive, enriching and complete.

Networking and Alumni Cruyff Institute

Johan Cruyff Institute offers students, alumni, faculty and members of our network the opportunity to connect and collaborate, to share their passion for sport and their professional expertise.

The Alumni Cruyff Institute provides a means of interconnection that will enable the whole community not only to re-establish contact with fellow students, but also to create new links with people from the sport sector throughout the whole network who can offer new experiences and initiatives to keep growing in the profession.

The platform has been designed so you can comfortably navigate through the various areas and enjoy the offers that most interest or adapt to the needs of alumni at any given time. In the Learning Area, you will find resources that will allow you to keep up with the latest trends in the sector, participate in our webinars or access pre-recorded academic sessions, as well as many other resources.

The Networking section of the Alumni Cruyff Institute platform provides a meeting point for alumni to get in touch, share experiences, network, discuss ideas and create positive synergies for the benefit of all. Those who play in this 'League' will enjoy the Cruyff Alumni Club, where all Alumni members (organized by center) will have at their disposal numerous academic and leisure activities and events organized in the different countries.

In a later stage, the Alumni Cruyff Institute will offer platform members support in managing their professional development through the Career Services section (job offers and internships). There will also soon be the Cruyff Alumni Shop, an online store where you can purchase official Johan Cruyff Institute products exclusively.